For engineer-founders building physical technology
Hard tech, the easy way.
Every other Monday: one trap founders hit building physical technology, the way through it, a founder who did it, and an AI prompt to run on your own company.
Get the newsletterWhat each issue gives you
- 01The problem: a trap that costs hard tech founders money, time or the company.
- 02The insight: the move that gets through it, and the founders who made it.
- 03The steps: what to do, in the order an engineer would build it.
- 04Three AI prompts to run on your own company before the next decision.
About
I'm Eric Martinez. I've worked on flywheels at three startups, from a lab demo that closed a contract to a unit that ran for months at Camp Pendleton.
Now I study how hard tech companies get their first machine built, funded and running, and write it down for the founders building the next ones.
The Hard Tech Startup Playbook
A step-by-step guide from first design to first commercial unit, drawn from the companies that made it. In progress. Newsletter readers hear first.